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Cat ID is extremely important because it greatly increases the chance of your cat being returned to you. The problem is,
cat tags aren't always very comfortable. The great news is you don't have to use a cat tag. In fact, 9 out of 10 cats prefer personalised cat collars!

Most cats don't mind collars, it's the stuff dangling from them that they don't like: tags, bells, charms... We may like wearing jewellery, but cats don't!
cat tags can annoy your cat
cat tags can get caught on things
Also, a cat tag can get caught on things, increasing the chances of your cat losing both its collar and tag. So while a cat collar and tag may cost the same as a personalised cat collar, you may have to replace them more often.
happy cat wearing a personalised collar

With a personalised cat collar (printed with your telephone numbers), there's no need for a cat tag to annoy your cat or get caught on things. Happy cats!